17 Jul Record-Play and Reebok at Splash Festival
Record-Play attended one of the biggest and best festivals in Europe last weekend, touching down for Berlin’s brilliant Splash Festival. Huge names from the world of hip-hop (including global superstars Wiz Khalifa, Outkast, MIA and Angel Haze) were also in attendance, as we were set the task of generating an uplift in artist endorsement of Reebok Classics to their target market, as part of our operation based out of the Berlin and London LivingRooms. Both offices joined together with our LivingRoom team in Berlin to activate a seeding operation in the artist area of the festival.
It was a great pleasure to meet stars like Outkast and Chance the Rapper, while also catching up with our old friends Foreign Beggars. Providing products for the performers generated a positive reaction to the brand, and will go a long way towards creating loyalty and affiliation between Reebok and the artists by engaging with them on a face-to-face basis. It also created awareness of key products, as we were able to provide each artist with sneakers and apparel that they clearly loved.
Lots of the products were worn on stage over the weekend, generating a real buzz for the brand throughout the 25,000-strong crowd, who were also given Reebok towels. The whole event was a massive success, plus we were able to take part in the celebrations as Germany lifted the World Cup. Wunderbar!