To compliment their new Roll In Style! campaign, smoking accessory brand Clipper wanted to create a track to match their fun, colourful creative.
Working alongside independent publishing company Gracia Music, we assisted with music supervision, sourcing the producer and rapper. Record-Play also managed the production of the track, which was based from one of the artist’s proposed beats and a lyric outline worked on with the client.
See the spot below. And visit the Clipper Style site.