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To compliment their new Roll In Style! campaign, smoking accessory brand Clipper wanted to create a track to match their fun, colourful creative.

Working alongside independent publishing company Gracia Music, we assisted with music supervision, sourcing the producer and rapper. Record-Play also managed the production of the track, which was based from one of the artist’s proposed beats and a lyric outline worked on with the client.

See the spot below. And visit the Clipper Style site.