Record-Play - Independant Music Consultants Music marketing and creative services for brands, agencies and production companies

We worked with Reebok Classics Global to produce a series of tour diary films, following Friendly Fires on the UK leg of their tour.   Check out the first of the films….

Developing and managing the Reebok music brand campaign gets exciting as we reach some of the milestones.   The EMEA campaign is rolling out in UK, France, Germany, Russia and Spain and features remixes, live events, video content and artist alignment. Though we are still developing the strategy for 2012 and beyond, time is spent [...]

The UK leg of Reeboks music marketing campaign launches featuring a Labrinth remix of breaking soul singer Bluey Robinson.  Not going to give too much away right now but watch this space for more information on the campaign, activation, artists and action.

So, here is adidas 2011 campaign, OBA (one brand anthem).  Music is by Justice, their new track, Civilisation, due to drop on 4.4.11 We didnt find it but we consulted on the music content and supported in managing sourcing agency responses.

We are working with Reebok as they re-invigorate the Classics division in 2011.   Music will play a key role in the marketing of the brand throughout the world, centralised around the deal with Swizz Beatz, however Europe also has plans, with announcements being made early April.   Watch this space.

This year, Reel Rock turns five, and co-founders Sender Films and Big Up Productions are celebrating by taking you on a global ride like never before. From death-defying speed link-ups of the wildest faces in the Alps, to Olympian displays of strength and tenacity on the hardest boulders ever climbed. And the music, well happy [...]